Customer Reaction and Purchase intentions as indicators of the effectiveness of Digital Marketing Channels (Record no. 39101)
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| fixed length control field | 01402nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rais Ahmad |
| 245 ## - TITLE STATEMENT | |
| Title | Customer Reaction and Purchase intentions as indicators of the effectiveness of Digital Marketing Channels |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | L.N. Welingkar Institue of Management Studies |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | March 2023 Pg 66-76 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | The Internet plays a crucial role in our daily lives For practically all of their work related needs. Corporate organizations use internet services. Marketing is one of the many Business areas where the internet has applications. Customers respond to marketing via digital platforms immediately and the firms messages quickly reach the general public. All different kinds of business are currently adopting certain digital marketing platforms. Different Channels exists for digital marketing. Although SMS and affiliate marketing have high response rates they are ineffective at converting those high response rates into actual buy intents Thus it can be said that intent advertising and social media marketing are the cost effective forms of digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Different Channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online Advertisement |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Irshad Khan |
| 773 ## - HOST ITEM ENTRY | |
| Title | Aweshkar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
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| 700 ## - ADDITIONAL AUTHORS | |
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| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 09/21/2023 | AR1039 | 09/21/2023 | 09/21/2023 | Article |