Marketing Pink
Publication details: Bangalore Xavier Institute of Management and Entrepreneurship Jan-March, 2021Description: Vol. 15, Issues 01, Jan to March, 2021, Pages 21 - 26Subject(s): In: Journal of Management and EntrepreneurshipSummary: Given the enduring sexism in mass media and advertising, the effects of gender-based stereotypes in marketing and advertising are being discussed in this article. The article has analysed that female depiction in advertising can effect both judgements and behaviour. This article examines the impact of advertisements that portray women in stereotypical roles and represents that the effect depends on the shadow between the advertisements portrayal and ones own gender stereotypes.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0914 |
Given the enduring sexism in mass media and advertising, the effects of gender-based stereotypes in marketing and advertising are being discussed in this article. The article has analysed that female depiction in advertising can effect both judgements and behaviour. This article examines the impact of advertisements that portray women in stereotypical roles and represents that the effect depends on the shadow between the advertisements portrayal and ones own gender stereotypes.
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