Marketing Pink (Record no. 36712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01051nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211207b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lekshmi S. P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Pink |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bangalore |
| Name of publisher, distributor, etc | Xavier Institute of Management and Entrepreneurship |
| Date of publication, distribution, etc | Jan-March, 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol. 15, Issues 01, Jan to March, 2021, Pages 21 - 26 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | Given the enduring sexism in mass media and advertising, the effects of gender-based stereotypes in marketing and advertising are being discussed in this article. The article has analysed that female depiction in advertising can effect both judgements and behaviour. This article examines the impact of advertisements that portray women in stereotypical roles and represents that the effect depends on the shadow between the advertisements portrayal and ones own gender stereotypes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Gender Stereotypes |
| -- | Advertisement content |
| -- | Patriarchy |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Aishanya Nigam |
| 773 ## - HOST ITEM ENTRY | |
| Title | Journal of Management and Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1153 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 1154 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Inventory Details | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 12/07/2021 | 2021-12-07 | AR0914 | 12/07/2021 | 12/07/2021 | Article |