Is Your Marketing Organization Ready for Whats Next.

By: Contributor(s): Publication details: Mumbai Apex Pvt. Ltd. 2020Description: Vol 98, Issue No 6, Nov-Dec, 2020, Page 104-113Subject(s): In: Harvard Business ReviewSummary: A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance.
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Article St. Francis Institute of Management and Research Available AR0882

A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance.

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