Is Your Marketing Organization Ready for Whats Next.
Omar Rodriguez-Vila
Is Your Marketing Organization Ready for Whats Next. - Mumbai Apex Pvt. Ltd. 2020 - Vol 98, Issue No 6, Nov-Dec, 2020, Page 104-113
A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance.
Customer Value,
Social Performance,
Company Value,
Marketing Value Proposition,
Change Strategy.
Is Your Marketing Organization Ready for Whats Next. - Mumbai Apex Pvt. Ltd. 2020 - Vol 98, Issue No 6, Nov-Dec, 2020, Page 104-113
A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance.
Customer Value,
Social Performance,
Company Value,
Marketing Value Proposition,
Change Strategy.