Dimensions of Persuasion: A Study of Service Sector

By: Contributor(s): Series: . 2 ; 4Publication details: 2019-04-12Description: 15Subject(s): In: AIMS Journal of ManagementSummary: "The thoughts and actions of an individual are influenced by other people, whether one is passively observing behavior of the other people or actively complying with their requests. An individual can utilize ones personal or positional resources to change behaviors or attitudes of others. Persuasion is a form of social influence wherein other people are intenrionally encouraged to adopt an idea, attitudes, or course of action by symbolic means. The purpose of this study is to identify the factors and dimensions affecting persuasion."
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Article St. Francis Institute of Management and Research Available AR0872

"The thoughts and actions of an individual are influenced by other people, whether one is passively observing behavior of the other people or actively complying with their requests. An individual can utilize ones personal or positional resources to change behaviors or attitudes of others. Persuasion is a form of social influence wherein other people are intenrionally encouraged to adopt an idea, attitudes, or course of action by symbolic means. The purpose of this study is to identify the factors and dimensions affecting persuasion."

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