Services Marketing (Record no. 38361)

MARC details
000 -LEADER
fixed length control field 00635 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230630175431.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230630b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-5316-077-7
040 ## - CATALOGING SOURCE
Modifying agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI/BIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Valrie A Zeithaml
9 (RLIN) 2772
245 ## - TITLE STATEMENT
Title Services Marketing
250 ## - EDITION STATEMENT
Edition statement 2019
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mc Graw Hill India
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 582 Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing
9 (RLIN) 2799
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Understanding Customer Requirements
-- Managing Service Promises
-- Service and Bottom Line
-- Aligning Service Design and Standards
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/26/2023 16 0.00 1 658.8/ZEI/BIT D02426 11/07/2023 11/02/2023 930.00 06/26/2023 Book Location I 3.4