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Services Marketing

Valrie A Zeithaml

Services Marketing - 2019 - Chennai Mc Graw Hill India 2019 - 582 Paperback

ISBN: 978-93-5316-077-7

Subjects--Uniform Titles:
Services Marketing

Subjects--Facted Index Terms:
Understanding Customer Requirements
Managing Service Promises
Service and Bottom Line
Aligning Service Design and Standards

Dewey Class. No.: 658.8 / ZEI/BIT

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