Principles of Marketing (Record no. 38185)

MARC details
000 -LEADER
fixed length control field 00673 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230606113642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230606b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/ARM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
9 (RLIN) 2438
245 ## - TITLE STATEMENT
Title Principles of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 701
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Management
9 (RLIN) 2650
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketplace and Consumer Value
-- Extending Marketing
-- Customer Value-Driven Strategy and Mix
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gary Armstrong
9 (RLIN) 2664
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Prafulla Y. Agnihotri
9 (RLIN) 2680
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note Total Renewals
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/02/2023 13 0.00 2 658.8/KOT/ARM 012702 01/15/2024 01/06/2024 970.00 06/02/2023 Book Location H 5.1  
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/02/2023 13 0.00 4 658.8/KOT/ARM 012703 02/15/2024 02/12/2024 970.00 06/02/2023 Book Location H 5.1 6