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Principles of Marketing

Philip Kotler

Principles of Marketing - Noida Pearson India Education Services Pvt. Ltd. 2021 - 701 Paperback

ISBN: 9789352865611

Subjects--Uniform Titles:
Marketing Management

Subjects--Facted Index Terms:
Marketplace and Consumer Value
Extending Marketing
Customer Value-Driven Strategy and Mix

Dewey Class. No.: 658.8 / KOT/ARM

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