Advertising & Promotion (Record no. 37816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230320111519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230320b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600852 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SFIMAR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 12th Ed. |
| Classification number | 659.1 |
| Item number | BEL/BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George E. B & Michael B. |
| 9 (RLIN) | 1890 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & Promotion |
| Remainder of title | Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 712 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advertising and Promotion |
| 9 (RLIN) | 2025 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Integrated Marketing Communications |
| -- | Analyzing the Communication Process |
| -- | Objectives and Budgeting for Integrated Marketing Communications Programs |
| -- | Monitoring Evaluation and Control |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch Michael A. |
| 9 (RLIN) | 2026 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani Keyoor |
| 9 (RLIN) | 2027 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/17/2023 | 1 | 0.00 | 2023-03-17 | 659.1 | 012490 | 03/17/2023 | 995.00 | 03/17/2023 | Book | Location I 4.2 | |||||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/17/2023 | 1 | 0.00 | 2023-03-17 | 659.1 | 012491 | 05/21/2024 | 995.00 | 03/17/2023 | Book | Location I 4.2 | 4 | 1 | 04/25/2024 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/17/2023 | 1 | 0.00 | 2023-03-17 | 659.1 | 012489 | 03/17/2023 | 995.00 | 03/17/2023 | Book | Location I 4.2 |