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Advertising & Promotion Integrated Marketing Communications Perspective

George E. B & Michael B.

Advertising & Promotion Integrated Marketing Communications Perspective - 12th Ed. - Chennai McGraw Hill Education India Pvt. Ltd. 2023 - 712 Paperback

ISBN: 9789354600852

Subjects--Uniform Titles:
Advertising and Promotion

Subjects--Facted Index Terms:
Integrated Marketing Communications
Analyzing the Communication Process
Objectives and Budgeting for Integrated Marketing Communications Programs
Monitoring Evaluation and Control

Dewey Class. No.: 659.1 / BEL/BEL

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