Services Marketing (Record no. 36084)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00753 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210709123634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210709b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587687 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 8th Ed. |
| Classification number | 658.8 |
| Item number | WIR/LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz Jochen |
| 9 (RLIN) | 771 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | People Technology Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 817 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Services Marketing |
| 9 (RLIN) | 960 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Service Products |
| -- | 4 P's of Marketing to Services |
| -- | Customer Interface |
| -- | Developing Customer Relationships |
| -- | Service Excellence |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock Christopher |
| 9 (RLIN) | 961 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee Jayanta |
| 9 (RLIN) | 962 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 07/09/2021 | 1 | 799.00 | 2021-07-01 | 658.8 | 012373 | 07/09/2021 | 799.00 | 07/09/2021 | Book | Location H 6.2 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 07/09/2021 | 1 | 799.00 | 2021-07-01 | 658.8 | 012371 | 07/09/2021 | 799.00 | 07/09/2021 | Book | Location H 6.2 |