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Services Marketing People Technology Strategy

Wirtz Jochen

Services Marketing People Technology Strategy - 8th Ed. - Noida Pearson India Education Services Pvt. Ltd. 2018 - 817 Paperback

ISBN: 9789332587687

Subjects--Uniform Titles:
Services Marketing

Subjects--Facted Index Terms:
Service Products
4 P's of Marketing to Services
Customer Interface
Developing Customer Relationships
Service Excellence

Dewey Class. No.: 658.8 / WIR/LOV

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