Business Marketing (Record no. 36082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00786 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210331125623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210331b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259097966 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 4th Ed. |
| Classification number | 658.8 |
| Item number | HAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Havaldar Krishna K. |
| 9 (RLIN) | 770 |
| 245 ## - TITLE STATEMENT | |
| Title | Business Marketing |
| Remainder of title | Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | Tamil Nadu |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 608 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 9 (RLIN) | 845 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Business Marketing |
| -- | Buying Behaviour |
| -- | Buyer-Seller Relationship |
| -- | Marketing Research |
| -- | Product and Brand Strategy |
| -- | New Product Development |
| -- | Business Services |
| -- | Personal Selling Function |
| -- | Pricing in Business Marketing |
| -- | International Business Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 4th Ed. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 540.00 | 182 / 2021-03-24 | 1 | 658.8 | 012324 | 05/15/2025 | 12/30/2024 | 675.00 | 03/31/2021 | Book | Location H 4.4 | |||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 540.00 | 182 / 2021-03-24 | 2 | 658.8 | 012325 | 11/18/2025 | 11/18/2025 | 675.00 | 03/31/2021 | Book | Location H 4.4 | 03/13/2026 | ||||
| Dewey Decimal Classification | PGDM | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 540.00 | 184 / 2021-03-24 | 658.8 | D02025 | 03/31/2021 | 675.00 | 03/31/2021 | Book | Location I 3.2 |