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Business Marketing Text and Cases

Havaldar Krishna K.

Business Marketing Text and Cases - 4th Ed. - Tamil Nadu McGraw Hill Education India Pvt. Ltd. 2019 - 608 Paperback

ISBN: 9781259097966

Subjects--Uniform Titles:
Marketing

Subjects--Facted Index Terms:
Business Marketing
Buying Behaviour
Buyer-Seller Relationship
Marketing Research
Product and Brand Strategy
New Product Development
Business Services
Personal Selling Function
Pricing in Business Marketing
International Business Marketing

Dewey Class. No.: 658.8 / HAV

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