Marketing Management (Record no. 36049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220727070516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210401b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538335 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 6th Ed. |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena Rajan |
| 9 (RLIN) | 740 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 746 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 9 (RLIN) | 845 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing Environment |
| -- | The Competition |
| -- | Consumer-Behaviour |
| -- | Segmentation and Targeting |
| -- | Marketing Research and Information Systems |
| -- | Marketing Planning |
| -- | Product Management |
| -- | Customer Service |
| -- | Advertising Management |
| -- | Direct Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Copy |
| Edition | 6th Ed. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 895.00 | 183 / 2021-03-24 | 3 | 658.8 | 012343 | 09/29/2022 | 09/27/2022 | 895.00 | 03/31/2021 | Book | Location H 5.6 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 895.00 | 183 / 2021-03-24 | 3 | 658.8 | 012342 | 01/12/2024 | 01/04/2024 | 895.00 | 03/31/2021 | Book | Location H 6.1 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/31/2021 | 1 | 895.00 | 183 / 2021-03-24 | 658.8 | 012341 | 03/31/2021 | 895.00 | 03/31/2021 | Reference Copy | Location H 6.1 |