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Marketing Management

Saxena Rajan

Marketing Management - 6th Ed. - Chennai McGraw Hill Education India Pvt. Ltd. 2020 - 746 Paperback

ISBN: 9789389538335

Subjects--Uniform Titles:
Marketing

Subjects--Facted Index Terms:
Marketing Environment
The Competition
Consumer-Behaviour
Segmentation and Targeting
Marketing Research and Information Systems
Marketing Planning
Product Management
Customer Service
Advertising Management
Direct Marketing

Dewey Class. No.: 658.8 / SAX

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