Services Marketing (Record no. 32035)

MARC details
000 -LEADER
fixed length control field 00676nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353160777
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI/BIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml Valarie A
245 ## - TITLE STATEMENT
Title Services Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 582
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2019-11-02
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer Defined Services
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer Perception
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Physical Evidence
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Service Innovation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Servicescape
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Services Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner Mary Jo
-- Gremler Dwayne D
-- Pandit Ajay
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/08/2019 SWAMI BOOK HOUSE 845.00 680/2019-11-04 2 658.8 ZEI/BIT 012211 01/15/2024 01/09/2024 845.00 01/22/2021 Book Location H 6.2