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Services Marketing

Zeithaml Valarie A

Services Marketing - McGraw-Hill 2018 - 582

ENGLISH

ISBN: 9789353160777

Subjects--Topical Terms:
Services Marketing

Subjects--Facted Index Terms:
Customer Defined Services
Customer Perception
Physical Evidence
Service Innovation
Servicescape
Services Marketing

Dewey Class. No.: 658.8 / ZEI/BIT

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