Principles Of Marketing (Record no. 31898)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210122s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Order number | 2018-10-25 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENGLISH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Consumer Value |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Designing a Customer Value |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Driven Strategy and Mix |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Extending Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Understanding the Marketplace |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing Process |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri Prafulla Y |
| -- | Armstrong Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/30/2018 | Vakratund Book House | 899.00 | 145/2018-10-25 | 6 | 6 | 658.8 KOT/ARM | 011885 | 01/16/2025 | 01/08/2025 | 899.00 | 01/22/2021 | Book | Location H 4.6 | ||||
| MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/31/2018 | SWAMI BOOK HOUSE | 899.00 | 3078/2018-10-27 | 4 | 7 | 658.8 KOT/ARM | 011916 | 02/27/2024 | 01/29/2024 | 899.00 | 01/22/2021 | Book | Location H 5.1 |