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Principles Of Marketing

Kotler Philip

Principles Of Marketing - 17th Ed. - Noida Pearson 2014 - 701

ENGLISH

ISBN: 9789352865611

Subjects--Topical Terms:
Marketing Management

Subjects--Facted Index Terms:
Consumer Value
Designing a Customer Value
Driven Strategy and Mix
Extending Marketing
Understanding the Marketplace
Marketing Process

Dewey Class. No.: 658.8 / KOT/ARM

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