Strategic Marketing Management Cases (Record no. 30585)

MARC details
000 -LEADER
fixed length control field 00691nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072429461
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA/LAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens David W
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
245 ## - TITLE STATEMENT
Title Strategic Marketing Management Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. IRWIN McGraw-Hill
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 685
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2016-12-15
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Growth Strategies
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Program Development
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Supply Chain Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Organizational learning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden Victoria
-- Lamb Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
      Not for Issue MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 01/04/2017 Amazon 3240.00 CM87412/2016-12-16 658.802 CRA/LAM 011281 01/22/2021 3240.00 01/22/2021 Reference Copy Location Reference