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Strategic Marketing Management Cases

Cravens David W

Strategic Marketing Management Cases - 7th Ed. - IRWIN McGraw-Hill 2002 - 685

ENGLISH

ISBN: 0072429461

Subjects--Topical Terms:
Marketing Management

Subjects--Facted Index Terms:
Brand Management
Growth Strategies
Marketing Program Development
Supply Chain Management
Organizational learning

Dewey Class. No.: 658.802 / CRA/LAM

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