Advertising And Promotion (Record no. 28924)

MARC details
000 -LEADER
fixed length control field 00679nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.11
Item number BEL/BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
245 ## - TITLE STATEMENT
Title Advertising And Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw-Hill Education India Pvt. Ltd.
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 1016
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2016-09-27
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Control
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Evaluation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Monitoring
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Objectives and Budgeting
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Analyzing the Communication Process
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
-- Purani Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/03/2016 "EDUCATIONAL BOOK SERVICE, Mumbai" 655.00 195/2016-09-29 1 659.11 BEL/BEL 011078 04/20/2021 04/20/2021 655.00 01/22/2021 Book Location I 4.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/03/2016 "EDUCATIONAL BOOK SERVICE, Mumbai" 655.00 195/2016-09-29 4 659.11 BEL/BEL 011077 04/21/2021 04/21/2021 655.00 01/22/2021 Book Location I 4.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/03/2016 EDUCATIONAL BOOK SERVICE 655.00 195/2016-09-29 3 659.11 BEL/BEL 011079 05/29/2023 05/23/2023 655.00 01/22/2021 Book Location I 4.2