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Advertising And Promotion

Belch George E

Advertising And Promotion - 9th Ed. - New Delhi McGraw-Hill Education India Pvt. Ltd. 2016 - 1016

ENGLISH

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising

Subjects--Facted Index Terms:
Control
Evaluation
Monitoring
Objectives and Budgeting
Analyzing the Communication Process

Dewey Class. No.: 659.11 / BEL/BEL

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