Analysis for Strategic Marketing (Record no. 28684)

MARC details
000 -LEADER
fixed length control field 00525nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131701607
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number RAO/STE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Vithala R
245 ## - TITLE STATEMENT
Title Analysis for Strategic Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. "Pearson Education Inc, Delhi"
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 514
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Bases Of Segmentation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Benefit Measurement and Segmentation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steckel Joel H
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2017 658.802 RAO/STE 011341 01/22/2021 01/22/2021 Book Location H 6.5