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Analysis for Strategic Marketing

Rao Vithala R

Analysis for Strategic Marketing - New Delhi "Pearson Education Inc, Delhi" 2006 - 514

ENGLISH

ISBN: 9788131701607

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Bases Of Segmentation
Benefit Measurement and Segmentation

Dewey Class. No.: 658.802 / RAO/STE

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