Advertising And Public Relations Research (Record no. 27455)

MARC details
000 -LEADER
fixed length control field 00681nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138998346
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.072
Item number JUG/BRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jugenheimer Donald W
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
245 ## - TITLE STATEMENT
Title Advertising And Public Relations Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. "Routledge Taylor & Francis Group, New York"
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 367
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2017-11-21
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising and Public Relations Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Qualitative Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Quantitative Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bradley Samuel D
-- Hudson Jerry C
-- Kelley Larry D
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/09/2017 Bombay Books 566.00 24-11-2017 5 659.072 JUG/BRA 011627 04/23/2021 04/23/2021 566.00 01/22/2021 Book Location I 4.2