Integrated Advertising Promotion And Marketing Communications (Record no. 25081)

MARC details
000 -LEADER
fixed length control field 00753nam a2200289Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292222691
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CLO/BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E.
250 ## - EDITION STATEMENT
Edition statement 8th Ed.
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion And Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 508
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2019-11-02
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Evaluation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term IMC Advertising Tools
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term IMC Ethics
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Communications
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotional Tools
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Regulation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Integrated Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
      Not for Issue MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/19/2019 Vakratund Book House 5458.00 163/2019-11-04 1 659 CLO/BAA 012226 06/05/2023 04/23/2021 5458.00 01/22/2021 Reference Copy Location Reference