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Integrated Advertising Promotion And Marketing Communications

Clow Kenneth E.

Integrated Advertising Promotion And Marketing Communications - 8th Ed. - Pearson Education 2018 - 508

ENGLISH

ISBN: 9781292222691

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Evaluation
IMC Advertising Tools
IMC Ethics
Marketing Communications
Promotion
Promotional Tools
Regulation
Integrated Advertising

Dewey Class. No.: 659 / CLO/BAA

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