A New approach to Strategic Innovation
Haijian Si
A New approach to Strategic Innovation - Mumbai HBR 2023 - September October 2023 Pg 120-129
Companies typically treat their innovation projects as a portfolio aiming for a mix that will collectively meet their strategic Objectives But to often a company innovation project are only weakly related to its strategic goals and at worst they work against it's strategy. research demonstrate how the process of creating an innovation basket gives managers fresh insight into what their innovation activities are really doing for their strategy. Designing an innovation basket will launch a creative discussion of what opportunities exist and how they can be translated into projects that support the unit’s strategy.
Strategic Innovation
Competitive Strength
Customer Segments
A New approach to Strategic Innovation - Mumbai HBR 2023 - September October 2023 Pg 120-129
Companies typically treat their innovation projects as a portfolio aiming for a mix that will collectively meet their strategic Objectives But to often a company innovation project are only weakly related to its strategic goals and at worst they work against it's strategy. research demonstrate how the process of creating an innovation basket gives managers fresh insight into what their innovation activities are really doing for their strategy. Designing an innovation basket will launch a creative discussion of what opportunities exist and how they can be translated into projects that support the unit’s strategy.
Strategic Innovation
Competitive Strength
Customer Segments