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Services Marketing Integrating Customer Focus across the Firm

Zeitham Valarie A.

Services Marketing Integrating Customer Focus across the Firm - 7th Ed. - Chennai McGraw Hill Education India Pvt. Ltd. 2018 - 582 Paperback

ISBN: 9789353160777

Subjects--Uniform Titles:
Marketing

Subjects--Facted Index Terms:
Services Marketing--Understanding Customer Requirements--Managing Service Promises--Case Studies--Financial and Economic Impact of Service

Dewey Class. No.: 658.8 / ZEI/BEI

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