Services Marketing (Record no. 36685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00807 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211130140456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211130b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SFIMAR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 7th Ed. |
| Classification number | 658.8 |
| Item number | ZEI/BEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeitham Valarie A. |
| 9 (RLIN) | 1104 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | Integrating Customer Focus across the Firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 582 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Services Marketing |
| Non-focus term | Understanding Customer Requirements |
| -- | Managing Service Promises |
| -- | Case Studies |
| -- | Financial and Economic Impact of Service |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner Mary Jo |
| 9 (RLIN) | 1133 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler Dwayne D. |
| 9 (RLIN) | 1134 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit Ajay |
| 9 (RLIN) | 1135 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 11/10/2021 | 10 | 845.00 | 2021-11-10 | 1 | 658.8/ZEI/BIT | 012406 | 02/02/2024 | 02/01/2024 | 845.00 | 11/10/2021 | Book | Location H 6.2 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 11/10/2021 | 10 | 845.00 | 2021-11-10 | 1 | 658.8/ZEI/BIT | 012407 | 02/02/2024 | 02/01/2024 | 845.00 | 11/10/2021 | Book | Location H 6.2 |