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Marketing Research Text and Cases

Nargundkar Rajendra

Marketing Research Text and Cases - 4th Ed. - Chennai McGraw Hill Education India Pvt. Ltd 2019 - 552 Paperback

ISBN: 9789353163389

Subjects--Uniform Titles:
Marketing Research

Subjects--Facted Index Terms:
Marketing Research Process
Questionnaire Design
Research Methods and Design
Sampling Methods
Field Procedures
Planning the Data Analysis
International Marketing Research
Industrial Marketing Research
Careers in Marketing Research

Dewey Class. No.: 658.83 / NAR

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