Strategic Marketing For Nonprofit Organizations

Andreasen Alan R

Strategic Marketing For Nonprofit Organizations - 7th Ed. - "PHI Learning Private Limited, New Delhi" 2015 - 470




ENGLISH

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Strategic Marketing


Facilitating Marketing Behaviors
Generating Funds
Organizing for Implementation
Public Media
Segmentation
Strategic Marketing Planning
Value Propositions
Working with the Private Sector
Bramding

658.8 / AND/KOT