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Services Marketing

Hoffman K Douglas

Services Marketing - 5th Ed. - Cengage Learning India Pvt. Ltd. 2018 - 458

ENGLISH

ISBN: 9789386858771

Subjects--Topical Terms:
Services Marketing

Subjects--Facted Index Terms:
Assesing and Implementing Successful Service Strategies
Cases
Overview
Strategies
Tactical Services Marketing Mix
Services Marketing

Dewey Class. No.: 658.8 / HOF/BAT

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