Effectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall

By: Contributor(s): Publication details: St. Francis Institute of Management and Research, Mumbai 2015Description: 20Subject(s): DDC classification:
  • WIN/2015/MAR/PR2215
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Item type Current library Collection Call number Status Barcode
Project Report St. Francis Institute of Management and Research MMS Project Report WIN/2015/MAR/PR2215 (Browse shelf(Opens below)) Available PR2215

ENGLISH

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