Effectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall (Record no. 10049)

MARC details
000 -LEADER
fixed length control field 00427nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2015/MAR/PR2215
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Desai Jigar
245 ## - TITLE STATEMENT
Title Effectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 20
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramesh G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MMS Project Report     02/17/2016 SFIMAR   WIN/2015/MAR/PR2215 PR2215 01/08/2021 01/08/2021 Project Report