000 00340nam a2200133Ia 4500
942 _cPR
650 _aMAR
100 _aGupta Rohit
245 _aImpact of Celebrity Endorsement on Consumer Behaviour
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2011
300 _a32
546 _aENGLISH
700 _aFrancis P S
999 _c9997
_d9997