000 00423nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aDesai Jigar S
245 _aRetailers perception of Shemaroo entertainment new product launches Bal Ganesh Books for Children
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2014
082 _aSUM/2014/MAR/PR2118
300 _a25
546 _aENGLISH
700 _aPrasad Simmi
999 _c8746
_d8746