000			01372nam a22001937a 4500
008			240314b |||||||| |||| 00| 0 eng d
100			_aArindra Nath Mishra _93491
245			_aDiscount coupons versus trust and satisfaction _bWhich is better for M-Commerce
260			_aJharkhand _bXLRI _c2024
300			_aVol 49 No 1 Feb 2024 Pg 28-42
520			_aOnline shopping apps offer discounts with the help of coupons which have shown to be highly effective especially, in the case of mobile commerce.The study delved into the key factors that influence the continued use intention of mobile shopping apps.Further the expectation of confirmation model was used to further investigate the impact of coupon pronesses. Exploring the meditating role of trust and moderating role of coupon proneness with continued usage intention.and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention.The study shows that coupon are effective in short run but satisfaction and trust building are important for long term strategy
650			_aM-Commerce _93492
650			_aUsage Intention _93493
650			_aExpectation _93494
650			_aConfirmation Model _93495
700			_aShayani Sengupta _93496
773			_tManagement and Labor studies
942			_cAR
999			_c39445 _d39445