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100 _aManeet
_93232
245 _aAn Empirical Study of Consumer Behavior on Financial Dailies
260 _aRanchi
_bEIS Learning
_c2023
300 _aVol 14 Issue 2 pg 58 - 67
520 _aFinancial Newspaper is a product which is required by all the stakeholders who deals in the financial market. Daily in the distribution can cause many problems to the readership figures. It is a product which loses its value as day goes on. It is a product without which a day cannot be started for this specific crowd It covers most of the sector and industry news in 10 to 12 years. It also covers few pages of very important news and tips regarding stock markets which are very much helpful to the investors and stock brokers. A company needs to know the behavior of consumers to know what they think about the product or service which they are offering. The study has been done to understand the consumer behavior on financial dailies. The comparison has been done between various financial newspaper. There was comparison done on the basis of time of reading the newspaper by the readers and various features the reader wanted in particular paper.
650 _aFinancial Newspaper
_93233
650 _aInvestors
_93234
650 _aConsumer
_93235
650 _aBehaviour
_93236
700 _aKumar Sadhana
_93237
700 _aAshima Bansal
_93238
773 _tInternational Journal of Marketing and Management Research
942 _cAR
999 _c39288
_d39288