| 000 | 00613nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 230317b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788120327993 | ||
| 100 | _aKotler Philip | ||
| 245 | _aMarketing Management | ||
| 250 | _a12th Ed. | ||
| 260 |
_aNew Delhi _bPrentice Hall of India Pvt. Ltd. _c2005 |
||
| 300 |
_a729 _bPaperback |
||
| 650 | _aMarketing | ||
| 654 |
_aCapturing Marketing Insights _aBuilding Strong Brands _aShaping the Market Offerings _aDelivering Value _aCommunicating Value _aCreating Successful Long-Term Growth |
||
| 700 | _aKeller Kevin Lane | ||
| 942 | _cBK | ||
| 999 |
_c37860 _d37860 |
||