| 000 | 00854 a2200229 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230320111519.0 | ||
| 008 | 230320b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600852 | ||
| 040 | _aSFIMAR | ||
| 082 |
_212th Ed. _a659.1 _bBEL/BEL |
||
| 100 |
_aGeorge E. B & Michael B. _91890 |
||
| 245 |
_aAdvertising & Promotion _bIntegrated Marketing Communications Perspective |
||
| 250 | _a12th Ed. | ||
| 260 |
_bMcGraw Hill Education India Pvt. Ltd. _aChennai _c2023 |
||
| 300 |
_a712 _bPaperback |
||
| 630 |
_aAdvertising and Promotion _92025 |
||
| 654 |
_aIntegrated Marketing Communications _aAnalyzing the Communication Process _aObjectives and Budgeting for Integrated Marketing Communications Programs _aMonitoring Evaluation and Control |
||
| 700 |
_aBelch Michael A. _92026 |
||
| 700 |
_aPurani Keyoor _92027 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c37816 _d37816 |
||