| 000 | 01117nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 221014b |||||||| |||| 00| 0 eng d | ||
| 100 |
_aRamandeep Saini _91488 |
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| 245 |
_aMarketing Strategies in Entreprenuership _bA Casetudy of White Hat Jr |
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| 260 |
_aNew Delhi _bIndian Journal of Marketing _c2022 |
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| 300 | _aVol 52 Issue 10 Pg 22-32 | ||
| 520 | _aThe Case outlined the roller coaster ride of startup.The Edutech organisation was founded in Mumbai in India and within no time, accelerated its growth. The app developed by the company taught the kids falling in the age group of 6-18 years how to develop animations, commercial games and online apps by applying basic of coding. The company started making efforts to improve its reputation and by December 2020 it decided to stop controversial ads.The challenges ahead for the company is to develop strategies for damage control, future growth and expansion. | ||
| 650 |
_aMarketing Strategies _91489 |
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| 654 | _aEntrepreneurship | ||
| 654 | _aBusiness Ethics | ||
| 654 | _aBusiness Environment | ||
| 773 | _tIndian Journal of Marketing | ||
| 942 | _cAR | ||
| 999 |
_c37558 _d37558 |
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