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100 _aDipak Bhattacharya
_91822
245 _aA conceptual understanding of Content Analysis
260 _aNew Delhi
_bAssociation of Indian universities
_c2022
300 _aUniversity News vol 60 No 24 June 13-19 2022 Pg 18-21
520 _aThe main goal of content analysis is to systematically convert a vast volume of texts in well ordered and succinct description of the main findings. In different areas including, communication, psychology, Economics, Political Science, History and Language Studies, content Analysis is generally used . It is however more frequently used in the studies of Social Sciences, mass media and marketing relations.Content Analysis is organized and scientific research technique for analyzing and interpreting the qualitative information.
650 _aResearch Articles
_91459
654 _aResearch technique
654 _aQuantitative Content Analysis
700 _aB N Panda
_91460
773 _tUniversity News
942 _cAR
999 _c37545
_d37545