000			01236nam a22001697a 4500
008			220824b |||||||| |||| 00| 0 eng d
100			_aAmit Das _91367
245			_aData Driven Marketing _bA Business Strategy
260			_aMumbai _bLala Lajpatrai Institute of Management _c2018
300			_aVol X No 2 July - December 2018 Pg 48 -54
520			_aData driven marketing refers to strategies built on insights pulled from the analysis of big data collected through consumer interactions and engagements, to form predictions about future behavior. Usage and activation of data often in automated in semi automated manner allows for a significantly more optimized media and creative strategy. The paper focuses on how data driven marketing play vital role to increase market share. The Purpose of third paper is to provide insights into the benefits of data driven services marketing and provide a conceptual framework for strategy development which will help to link traditional and new sources of customer data for strategy formulation.
650			_aMarketing _91368
654			_aDecision making
700			_aHardik Bhanushali _91369
773			_tLala Lajpatrai Institute of Management Journal of Research
942			_cAR
999			_c37508 _d37508