000			01318nam a22001697a 4500
008			220623b |||||||| |||| 00| 0 eng d
100			_aAnuradha Yadav _91292
245			_aIndian Luxury Brands during Covid-19 _bEvidence
260			_aVishakhapatnam _bGitam Insitute of Management _c2021
300			_a Vol: 19, Issue 3, July-Sept, 2021, Pages 44-63
520			_aPandemics hurt economics and businesses and the luxury sector will be hurt as consumers cut spending to brace up for the economic downtrend. The recent COVID-19 virus outbreak is no exception. Developing economics like India can observe travel restrictions, global economic recessions resulting in job cuts, and changing consumer spending power. Wile the sluggish growth rate of the Indian luxury sector did not increase despite swift economic recovery from the pandemic lockdown and resumption of industrial activity, it underlined the necessity for strategic level adjustments in this overly vulnerable industry's response to future crises. The conclusions gathered from this study can assist luxury brand managers and strategies in dealing better with the crises circumstances that may arise in the future.
650			_aManagement
654			_aCovid-19
700			_aShivani Narwal _91293
773			_tGitam Journal of Management
942			_cAR
999			_c37055 _d37055