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100 _aSaumya Singh
_91198
245 _aImpact of Media on the Health Consciousness of the Millennial Generation
260 _aNew Delhi
_bIndian Journal of Marketing
_cDecember, 2021
300 _aVol 14, Issue 12, December 2021, Pages 35-53
520 _aIndia, in coming time, is said to be crowded as the youngest country in the world with the highest percentage of its population as the working population the maximum of which will be accounted for by the millennia. Well-being is a continuous effort cycle, requiring small steps at each stage of life. In this context, this article tried to understand the health consciousness in terms of attitudinal responses among the millennial generation and the influence of market and media.
650 _aHealth management
_91199
654 _aHealth consciousnes
_aMillennial generation
700 _aPooja Kapoor
_aSanjay Srivastava
_aAnand Prakash
_91200
773 _tIndian Journal of Management
942 _cAR
999 _c36743
_d36743